International Tourism & Event Management (M.A.)

Fresenius University of Applied Sciences

Mô tả chương trình

International Tourism & Event Management (M.A.)

Fresenius University of Applied Sciences

About

The International Tourism & Event Management (M.A.) study program focuses on relevant processes and disciplines in the international tourism and event industry. You will learn about the latest industry topics, including digitalization and big data, innovation management, experience marketing, and crisis, safety, and security management, in an international and intercultural context. Apart from that, the third semester features a mandatory internship abroad, during which you will gain practical work experience.

Entrance requirements

To be eligible to study at Hochschule Fresenius, applicants must provide evidence of the qualification required for the program. This can take the following forms:

  • A written application to Hochschule Fresenius.
  • A first degree completed successfully (with a grade of 2.5 or higher) and at least 180 ECTS points.
  • Evidence must be provided that 60 ECTS points of the previous degree were acquired in modules relating to business studies.
  • Proof of English language skills (Level B2)

Program Content

Within this international-focused study program, you will not only acquire social and job-related skills but also gain intercultural and international experience by completing an internship abroad in the third semester.

You will learn these skills within the following courses (excerpt):

  • Tourism Trends & Issues
  • International Tourism and Event Management
  • Experience Marketing & Design
  • Crisis, Safety & Security Management in Tourism & Event
  • Big Data & Online Marketing
  • Innovation Management
  • Behavioural Decision Making
  • International Economics & International Management
  • International Marketing & Sales
  • Research Methods
  • Leadership & Strategy
  • Finance Management
  • Cross-Cultural-Communication
  • Consumer Behaviour in Tourism & Events
  • Human Resource Management in Global Enterprises
  • Sustainability Management & CSR in a Global Context

Potential Careers

Students will be qualified to work in international management and consultancy in various tourism and event companies, for example:

  • International tourism companies
  • Tour operators/travel agencies
  • Destination marketing
  • Trade fair and conference organizers
  • International live communication agencies
  • Cultural promoters
  • Marketing, communication, and event departments
  • Research and development
Trường này cung cấp các chương trình về:
  • Anh


Cập nhật lần cuối October 3, 2018
Thời gian và Giá
Khóa học này là ở trường
Start Date
Ngày bắt đầu
Tháng 10 2018
Duration
Thời hạn
4 học kỳ
Price
Giá
775 EUR
Locations
Đức - Cologne, North Rhine-Westphalia
Ngày bắt đầu : Tháng 10 2018
Hạn cuối hồ sơ Trường liên hệ
Ngày kết thúc Trường liên hệ
Đức - Frankfurt, Hesse
Ngày bắt đầu : Tháng 10 2018
Hạn cuối hồ sơ Trường liên hệ
Ngày kết thúc Trường liên hệ
Đức - Idstein, Hesse
Ngày bắt đầu : Tháng 10 2018
Hạn cuối hồ sơ Trường liên hệ
Ngày kết thúc Trường liên hệ
Dates
Tháng 10 2018
Đức - Idstein, Hesse
Hạn cuối hồ sơ Trường liên hệ
Ngày kết thúc Trường liên hệ
Đức - Frankfurt, Hesse
Hạn cuối hồ sơ Trường liên hệ
Ngày kết thúc Trường liên hệ
Đức - Cologne, North Rhine-Westphalia
Hạn cuối hồ sơ Trường liên hệ
Ngày kết thúc Trường liên hệ